A German supermarket chain has come under fire for its "sexist" sausages. Edeka has marketed different varieties of sausage for men and women. The sausages are lean for ladies, while their male counterparts are hearty and strongly spiced. Political scientist and feminist journalist Antje Schrupp told The Local that while in the end it is just a sausage, the way the product has been marketed is 'dull sexism'. In a blog post, she quoted a letter to Edeka from fellow journalist Susanne Enz which read: "Of course you can react to it as if it's just a joke, and presumably most sausage-buyers will do that. "But your choice of name and accompanying advertising is still the expression and promotion...
↧